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Lil Baby is back with some brand new motivational tunes for the summer.
On Friday, July 7, the Quality Control rapper released his new single "Merch Madness." On the song produced by Richie Souf, Baby raps about giving back to his community and turning over the millions he makes to his kids. For the official music video, the Georgia native surprises students in New York City by visiting them on their last day of school.
"I took what they gave me and went way further/I conquered every obstacle and every hurdle," Baby spits. "Lookin' through a lens might think my life perfect, God gave me a gift and it came with a purpose."
"'Merch Madness' Recently @fanatics Donated 20m $ Of Merch To 100,000 Kids 🔥 So I Teamed Up With Them An A Long List Of Greats To Make It Even More Special !!!" Baby wrote in the caption of his post.
The song was inspired by Fanatics' recent community event, which is also called "Merch Madness", where the sportswear brand gave away $20 million worth of merch to support over 100,000 families in need. It's the rapper's second official solo single of the year. Back in April, he released his song "Go Hard" shortly after he announced the plans for his summer tour.
Baby's "It's Only Us" Tour will hit up 32 arenas in major cities across the country beginning later this month. He's also bringing several notable artist with him like GloRilla, her best friend Gloss Up, The Kid LAROI, Rylo Rodriguez and Hunxho. The tour will support his 2022 album It's Only Me, but it's clear that he's got more new music on the way.
Watch the official video for "Merch Madness" below.